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Inizio:
20 settembre 2012 ore 16:30
Fine:
20 settembre 2012 ore 18:30

COUNTDOWN


Indirizzo: Via dell'Orso, 2 - 4° piano
Milano
Portolano Cavallo Studio Legale

Sito web
www.portolano.it

Download materiali
Ecommerce 2.0 privacy and marketing in the social media era.pdf

CONTATTI

To participate, send an email with name/surname, firm, job title and phone to eventi@portolano.it

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Dettagli appuntamento

Seminario

E-commerce 2.0 privacy and marketing in the social media era

Portolano Cavallo Studio Legale

Descrizione

Users are increasingly engaging in interactive behaviors on social media, commenting, sharing, tweeting, linking, tagging, making “social” the most distinctive influencer of “E-commerce 2.0”.

All these social media activities raise significant data protection and privacy concerns. Users provide and share large quantities of personal data, which can be mined by companies for their marketing and sales purposes.

During the meeting lawyers from Italy, the UK, France and Germany will discuss the most common legal issues and expected legal trends arising from:
• Direct Marketing
• Cookies
• Behavioural Advertising
• Social Media Marketing

Programma

4.30pm - 5.30pm seminar
5.30pm - 5.45pm coffee break
5.45pm - 6.30pm seminar

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