E-commerce 2.0 privacy and marketing in the social media era
Portolano Cavallo Studio Legale
Users are increasingly engaging in interactive behaviors on social media, commenting, sharing, tweeting, linking, tagging, making “social” the most distinctive influencer of “E-commerce 2.0”.
All these social media activities raise significant data protection and privacy concerns. Users provide and share large quantities of personal data, which can be mined by companies for their marketing and sales purposes.
During the meeting lawyers from Italy, the UK, France and Germany will discuss the most common legal issues and expected legal trends arising from:
• Direct Marketing
• Behavioural Advertising
• Social Media Marketing